Case Analysis Lifescan Laboratories Mission Statement

Lifescan Laboratories mission statement focuses on the service they provide to the customer base. The Mission Statement is further broken down into four additional headings that speak to the present state or near-term behavior of the organization. Rooted in the desire to provide optimal laboratory services in a compassionate and patient centered way; the statement includes â€Å"Core Values† that if further defines as guiding principles and expected behavior of those working for the organization. The definition of a mission statement is to â€Å"define the organization’s purpose and primary objective† is achieved by Lifescan Laboratory. It outlines the company’s purpose. In the mission statement it outlines the components that support how the company will meet the objectives. The supporting ideals are broken down below: The â€Å"Core Values† speak to the means by which the staff of the organization will meet the goal of the provider we â€Å"serve† and maintaining a â€Å"patient centered† focus. The way in which the statement is written is somewhat clumsy with the statements tying back to the original Mission Statement, but at the sametime, it is an unusual listing. The next listed value is â€Å"compassion† this part of the statement, while explaining what the understanding of compassion as defined for the organization would tie back to â€Å" respecting the dignity of each patient†. By demonstrating compassion towards the patients we preserve their dignity by adhering to their right to refuse,Show MoreRelatedMacro Micro Environment Analysis3274 Words   |  14 Pages ------------------------------------------------- Table of Contents Table of Contents 3 1. Introduction 4 2. History 5 3. Vision amp; Mission 6 3. Micro-Environment Factors 9 4. Swot Analysis 12 7. Bibliography/ References Read MoreMacro Micro Environment Analysis3263 Words   |  14 Pages ------------------------------------------------- Table of Contents Table of Contents 3 1. Introduction 4 2. History 5 3. Vision amp; Mission 6 3. Micro-Environment Factors 9 4. Swot Analysis 12 7. Bibliography/ References Read MoreJohnson and Johnson: A Leader in the Healthcare Field Essay examples4690 Words   |  19 PagesJohnson Johnson (A) Philosophy Culture Case Analysis Introduction: Johnson Johnson (JJ) was founded 121 years ago based on the need for sterile medical supplies to treat patient’s wounds. Post-operative mortality rates were a grim 90% and after attending a seminar on â€Å"antisepsis† Robert Wood Johnson, an apothecary, saw this as an opportunity to start a much needed company. With $100,000 in capital and the help of his brothers, James and Edward, they established Johnson Johnson

Personal Statement My Dearest Claire - 1195 Words

My dearest Claire, How can I explain what you mean to me? How can I tell you what’s in my heart when words are so inadequate? Can you understand how I feel about you or will you just think I’m ridiculous? Do you even care? I think about you all the time. You are my first thought when I wake and the last thought before I sleep. I often think about how happy I feel when you are with me and what it would be like if you felt the same way about me. Sometimes I am so preoccupied with thoughts of you that I struggle to concentrate on anything else. I enjoy thinking about you Bunny; however, you are a vexing paradox to me. I feel so fortunate to have found someone so amazing, but I also feel like a hapless fool unable to win your affection.†¦show more content†¦How could I not adore your early morning cravings for water, your irrational fears of the littlest things, how you skip instead walk, or how ticklish you are? I even find your insistence to do the opposite of what I say sometimes charming. I find your quirks so attractive and I want to know more about you. For better or for worse, I am hooked on you. Perhaps more than anything else, your intelligence sets you apart. You have such wit and your thoughts are often creative and unconventional. Without a doubt, you are weird Claire. The uniqueness of your personality and intelligence alone make you weird. I love this about you, because we are both weird. Its great to be weird when you have someone else to be weird with. Your peculiar intelligence has so much latent potential lying undeveloped, I am eager to see it realized, but I sometimes wonder if it will when you’re surrounded by such ordinary creatures. You have the capability of effortlessly bringing so much joy to others. I’ve witnessed many occasions where you brighten others moods with your presence. I’ve watched as you selflessly and thoughtlessly commit yourself to lifting the spirits of others. I deeply admire this trait in you. In fact you consistently bring me happiness with your presence. Somehow when I’m with you, you are the only thing that matters to me, everything else seems to almost instantly fade away at your arrival. I have never experienced that with anyone

Marketing Communication Boral Limited Company

Question: Discuss about the Marketing Communicationfor Boral Limited Company. Answer: Introduction Boral limited company is among the leading and well known firm in Australia. The firm majorly deals with manufacturing of construction materials and investing in real estate developments. The company has its headquarters in Sydney, Australia and various branches at different parts of the country. It further supply its products and services internationally in countries found in Asia and United States (Blakeman, 2014). In spite the booming profit flowing into the companys accounts, there are innumerable challenges being experienced. That is why the company is trying new mode of marketing their products. Lately, more construction companies had been formed thus posing a great threat on Boral limited long time glory. Those companies are battling to be the leading construction company both in Australia and also internationally (Moriarty, Mitchell Wells, 2012). Boral limited has different ways of reaching to its clients and increase new customers. They do this by reducing their products price and giving out discount on bulk transactions. The firm has allocated more funds for advertisements. Different products and services is being exhibited and showcase on the market so as to attract more sells. Target Audience Segment Analysis The primary target are local construction contractors and middle income earners in Australia (Boone, 2012). New demands for owning houses have emerged. Most young people are going extra mile to save money and invest on buying homes. SWOT Theory Strong brands: Products advertised is received by many citizen. More sells had been seen after advertisement (Waller, 2012). The brand is known by many Australians citizens who have once used this companys products. Durability: Boral limited construction product do last longer compared to that manufactured by their competitors. Many Australians still trust on Boral products which they term them as lasting and durable. They even go ahead and act as good ambassadors on this products. Health issue: The Company put first priority to its employees. All workers are being given safety gears (Kelly Jones, 2012). Those safety gears must be worn by its workers while working in the construction company. Those safety gears are helmets, gloves, and safety boots. All employees are given leave from work monthly and they the company pays health care insurance for them and their spouse. Negative publicity: Boral Company had been included in various negative discussion. Human right activities had argue the credibility of the companys willingness to reduce air pollution caused with their manufacturing industries (Blakeman, 2015).The firm is having heavy machine which produce harmful substance to the air. The company had note this and are now using advanced machines which emits less harmful substance on environment. Opportunities and Threats Customer segment: Boral Company are focusing on small real estate contractors as they keep affordable product and services offered by the company. Local contractors are the major buyers of their product. This move make Boral to continue reaching out to new small contractors firm and get tenders to supply their product to them. Prices: The Company is trying to reach the low income earners in a bid to boost their sells profit (Belch Belch, 2015). The organization is trying its best to meet the demand on low income population. The company is targeting low income earners who are the majority in the county, compared to the rich individuals. Direct and indirect competitors: Different companies are trying to come up with more modern products which is posing recent threats. In recent years demand for new technology product is at rise and Boral firm is not ignoring this threats. They are learning their competitors mistake and rectify their product before it reaches potential clients. Advertising Communication Sales Objectives To attain huge profits, clients awareness is paramount and must be given first priority (Chitty, Luck, Barker, Valos Shimp, 2015). Customer should be sensitized on different product and service offered as this will help them have a sober decision on which item to choose from. That is why Boral Company is using different methods to attain higher sells. This has been made possible by investing on marketing and communication with its clients. Awareness Boral company in Australia is trying to make its products known to its clients at an early stage. This move has enhanced companys reputation. People who start with the company on its growth will always remain with the company even on its worst moments. Comprehension The company is advertising on TV, social media and Daily newspaper, in a bid to win back the trust its customer had for years. These strategies have proven to be reliable in recent years. Notably, the managerial team is planning to extend this strategies to local estate across the country (Kelly, et al, 2015). The use of offline means of marketing has been very instrumental since most of the people still rely on them for immediate information. Conviction The firm is partnering with environmental organization to have a safer environment. They have bought new machines which prevent emission of air pollution. The surrounding habitants are being sensitized on how the industry is to work out to make sure they are not suffering from companys production activities (Ogden Ogden, 2014). Action The managerial team had given sales agents a go ahead to request for clients feedback after using and purchasing their products (Belch Belch, 2012). This action has shown a positive results. Customer, feel involved in the companys wellbeing by giving out their opinions. Surveys are being carried out after a period of time to make sure they deliver what they intend to give to their customers. Creative Strategy Promoting Appeals Clients are having mutual connection with the company (Houseknecht Valente, 2013). The firms is trying its best to reach to low income earners. Primarily, the company is doing this by promoting its product and services to the rural areas in Australia. Advertising Agency Advertising organization are partnering with Boral Company by promoting constructions product and services. They are advertising on social media, websites, radio, television, and billboards (Koekemoer, 2014). Media Plan Promotion Constant promotion will make the product known by many. Promoting can help many people have a glance of products they always hear about (Shimp Andrews, 2013). Involving more marketing teams on road show, will make sure more citizens have awareness of the product and services offered by the company. Daily Newspaper Boral company uses daily paper to advertise its product. They rely on daily newspaper because it is relevant to larger population. Most Australians, rely on newspaper to look for opportunities to invest. Television Television will convey companys information to family members who will in turn decide to own a house. That decision will definitely be a gain on Borals side. Visual pictures do impact on how people do make decision. Radio Boral company is using radio because it is cheaper compared to visual advertising on Television (Percy, 2014). Most people who are fun of listening to music on radio have a chance to receive advertisement while enjoying themselves. Deals and Promotion Deals are most successful method which had retained clients for many years. Customers feel affiliated to the firm when they are given discount. They feel more appreciated and recognized by the company. A small appreciation can lead a customer to refer more people to the company. Every client needs to be handled with highest standard of professionalism, because the person may have an impact on products marketing. Evaluations of IMCPlan Effectiveness Contest Creating challenge activities will engage outsiders to feel affiliated to the company. This is the best time to showcase, companys products to be known and clients will have a one on one opportunity to ask questions, and receive immediate answers (Solberg, 2013). Those challenge are fun and profitable to the organization. Clients and the companys staff do have great opportunity to mingle and express what they feel about their products. Internet Boral company has a website where clients can order products online. Employees are talking to the clients via social media like Facebook, YouTube and twitter. This is very useful in that clients can communicate with the company at the comfort of their home. Budget Allocation The company made a profit after tax was 268 million Australian dollars. Shares rose from the previous 31.9 cents to 35.8 cents per shares (Tuckwell, 2013). The managerial staff had allocated more funds so as to increase its marketing strategies. Conclusion According to Moriarty, Mitchell Wells, (2015) Integrated Marketing Communication Plan (IMC) do help in the growth of an organization. Using this method, future of an organization can be predicted and possible threat averted. Moreover, it has been observed that clients who are involved on companys activities tend to have an emotional connection with the company, a fact that has made the firm realize its profit. Competitions in the market is healthy and benefits the customers who have variety of options to choose from. Reference Belch, G. E., Belch, M. A. (2012).Advertising and promotion: an integrated marketing communications perspective. New York, McGraw-Hill/Irwin. Belch, G. E., Belch, M. A. (2015).Advertising and promotion: an integrated marketing communications perspective. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. https://public.eblib.com/choice/publicfullrecord.aspx?p=1744481. Blakeman, R. (2015).Integrated marketing communication: creative strategy from idea to implementation. Boone, L. E. (2012).Contemporary marketing, 2013 update. Cengage learning custom p. Chitty, W., Luck, E., Barker, N., Valos, M., SHIMP, T. A. (2015).Integrated marketing communications. Houseknect, A. M., Valente, B. J. (2013).Digging into Buffalo's craft beer market: an integrated marketing communications plan for Big Ditch Brewing Company. St. Bonaventure, N.Y., Jandoli School of Journalism and Mass Communication, St. Bonaventure University. Kelly, J. S., Jones, S. K. (2012).The IMC handbook: readings cases in integrated marketing communications. [Chicago], Racom Communications. Kelly, J. S., et al. (2015).The IMC Handbook: Readings Cases in Integrated Marketing Communications. Chicago, Racom Communications. Koekeoer, L. (2014).Marketing communication: an integrated approach. South Africa, Juta. Moriarty, S. E., Mitchell, N., Wells, W. (2012).Advertising IMC: principles practice. Upper Saddle River, N.J., Prentice Hall/Pearson. Moriarty, S. E., Mitchell, N., Wells, W. (2015).Advertising IMC: principles practice. Ogden, J. R., Ogden, D. T. (2014).Integrated marketing communications advertising, public relations, and more. San Diego, CA, Bridgepoint Education. https://www.aspresolver.com/aspresolver.asp?BIZP;2562851. Percy, L. (2014).Strategic integrated marketing communications. Shimp T. A., Andrews, J. C. (2013).Advertising, promotion, and other aspects of integrated marketing communications. Australia, South-Western. Solberg SILEN, K. (2013).Exhibit marketing and trade show intelligence: successful boothmanship and booth design. Berlin, Springer. https://public.eblib.com/choice/publicfullrecord.aspx?p=1317349. Tuckwell, K. J. (2013).Think marketing. Don Mills, Ont, Pearson Canada. Waller, D. (2012).Developing your integrated marketing communication plan. North Ryde, N.S.W., McGraw-Hill.

Throwing Mechanics And Shoulder Distraction In Professional Baseball P Essay Example For Students

Throwing Mechanics And Shoulder Distraction In Professional Baseball P Essay itchersWerner, Sherry L. (2001) Relationship between Throwing Mechanics and Shoulder Distraction in Professional Baseball Pitchers. American Journal of Sports Medicine. It’s fair to say that a good baseball game can lie in the hands of the pitcher. According to this article by the American Journal of Sports Medicine, 50 percent of professional baseball pitchers experience elbow or shoulder pain due to the way they throw the ball. Because not much research has been done on professional baseball athletes, the purpose of this publication was to find at what point in the pitcher’s technique does most of the damage occur. The study began by taking 40 pro-baseball pitchers, all ranging from the age of 23-33 years old with relatively the same height and weight. Also, thirty-two of the 40 selected are right-hand dominant. Then they placed 3 cameras in different parts of the field. These cameras would take still frames of the pitchers and their technique when throwing the ball. They found that at the point where there is maximum rotation (aka the cocking phase) the distraction force was low. Also, it was stated that because of the elbow angle a t foot stride and ball release that the shoulder joint was affected more so than at any other time. Finally, in order to understand why the injuries occur we should learn the joint ranges of motion so we can develop better preventive methods for injuries. We will write a custom essay on Throwing Mechanics And Shoulder Distraction In Professional Baseball P specifically for you for only $16.38 $13.9/page Order now I don’t believe that this article is very reliable, because the way the chose their subject wasn’t very scientifical. First, The range of age is too broad, and it doesn’t mention how long the pitcher has been in the sport. For example, the could have chosen a 23 year old with a good arm, but bad technique compared to a 33 year old who has been pitching for years and has loosened the ligaments in his arm. Also, they selected 32 that were right-hand dominant. That became the majority. I believe that the data would be wrong if the numbers of right-handed to left-handed pitchers weren’t equal, because they are the control group in the experiment, which makes the variable the pitchers’ technique. Overall, this experiment shouldn’t be considered a reference for students or others to depend on. When it comes to the relevancy of this article to the field of athletic training, I believe that it is somewhat helpful. In order to understand and prevent injuries, an athletic trainer must understand why and how the injuries happen. This article gave detailed information of the correct method of pitching. For example, it stated that the average elbow at pitchers’ stance was 96 degrees, but those with more flexed elbows had less shoulder distraction. So an athletic trainer can figure out if their athletes’ stance is off or help them loosen up the athletes’ shoulder so the can reach back farther. Also, the athletic trainer can help the athletic with their technique, such as their stride, or follow through based on the information attained from the experiment. I chose this article because I’m a huge Cubs fan, and 2 years ago Keri Wood was having trouble with his shoulder and elbow, so I decided that maybe I can find out the history behind his problem. Well, honestly I didn’t. I found out ways that he could have prevented those problems, and how he can find whatever caused them. In my opinion this wasn’t a very good article when it comes to the way these people carried out the experiment, and at least I now know what to look for. Anatomy and Physiology